Great Moments in Tailgating History
Toyota is the official sponsor of NBC's Sunday Night Football halftime show. Instead of running typical :30 second commercials during the show, we decided to do something that felt more like halftime show content. They wanted to emphasize their Tundra model. Since tailgating seemed like a natural intersection of football and trucks, we created an original comedic series entitled "Greatest Moments in Tailgating History." Each film was :45 long and was set up with an on air throw by NBC's Dan Patrick.
TV
Website
The history of tailgating textbook.
Throughout the Sunday night videos, the three buddies in the pickup referenced a book. This was basically the guide to the history of tailgating. A history book of the history of tailgating, if you will.
For the online component to the campaign, a young team made this book come to life. A new chapter was unveiled each week, to align with the TV. I oversaw the team during the concepting and development of the site.
Each week, visitors to the site could vote on their favorite tailgating invention.We Also made it shareable via all RSS Feeds and created a Facebook game.
A Facebook app was created that told the players what type of tailgating invention they were. this was based on a scan of their Facebook page. The results were sharable with friends via RSS feed.
